Why not offer HotSpot services for Free?

Offering free HotSpot service to your customers sounds like a good idea.  For the cost of some off the shelf equipment and a monthly Internet service you can become a HotSpot provider.  This sounds good until you realize what your new service becomes. 

Your HotSpot service will be available for anybody that can pickup your signal inside or outside of your business, even people that are not your customer.  People will begin parking outside of your establishment, close to your front door where they can get a good signal from your access point, taking up parking spaces that are there for your paying customers.  These people will hog your Internet bandwidth making it intolerable for both you and your paying customers to use your Internet access.  You will have computer hackers sitting in your parking lot all night sending Spam and using your network for illegal activity for which you can be held accountable for this activity.  You will have no accountability or security over your access point when you don't know who is really using it.

You will be giving away a service for free when you could be charging this service.  There is no value associated with a free service, causing you to lose valuable real estate within your venue to people spending very little on your pay services. 

Product value is increased when there is a fee involved.  Your paying customers will realize the value and their computer security that comes with a professionally operated service.  Did you know that standard, off the shelf wireless access points offer little or no security for the users that connect to it.  You could be putting your paying customers at risk to hackers by doing it yourself with the wrong wireless access point equipment.

Imagine, it's 20 years ago when there were no cell phones and a convenience store owner installs free public pay-phones* in the front of their store.  Just imagine the riffraff loitering and using these phones.  Free HotSpot service will create similar, yet high-tech, issues at your location.

Hackers and high-tech geeks go war-driving.  That's right, war-driving.  It's such a popular idea that there is a name for it.  War-driving is when a hacker uses free software, a portable computer and a cheap high-gain antennae on the top of a car and drives around looking for unsecured wireless networks that they can gain access to.  Once they find them, they tell their friends, some even post the location on the Internet.

We install and manage a HotSpot system that adds value and security for your business. 


*We know, "free public pay-phones" is an oxymoron but there is no such term in the English language that we could use for such an idea.  The idea of a business installing something that costs a lot of money, that is a value added service which could be used for profit, yet is given away to anybody that wants it is just absurd.  Thus, we have all heard of "public pay-phones" but not "public free-phones."

 
 
  Wireless-G Notebook Adapter with SpeedBooster, 802.11g, b
High-Speed Wireless Networking for your notebook. Now with SpeedBooster Technology! The Wireless-G Notebook Adapter with SpeedBooster is the simple way to add or upgrade wireless connectivity in your notebook computer.
 
 
 

Copyright ©1997-2006 Prolynx, Inc  -  All rights reserved
Terms | Privacy | Contact Us | Partner with Us