Why not offer HotSpot services for Free?
Offering
free HotSpot service to your customers sounds like a
good idea. For the cost of some off the shelf
equipment and a monthly Internet service you can become
a HotSpot provider. This sounds good until you
realize what your new service becomes.
Your HotSpot
service will be available for anybody that can pickup
your signal inside or outside of your business, even
people that are not your customer. People will
begin parking outside of your establishment, close to
your front door where they can get a good signal from
your access point, taking up parking spaces that are
there for your paying customers. These people will
hog your Internet bandwidth making it intolerable for
both you and your paying customers to use your Internet
access. You will have computer hackers sitting in
your parking lot all night sending Spam and using your
network for illegal activity for which you can be held
accountable for this activity. You will have no
accountability or security over your access point when
you don't know who is really using it.
You
will be giving away a service for free when you
could be charging this service. There is
no value associated with a free service, causing you to lose valuable
real estate within your venue to people spending very
little on your pay services.
Product
value is increased when there is a fee involved.
Your paying customers will realize the value and their
computer security that comes with a professionally
operated service. Did you know that standard, off
the shelf wireless access points offer little or no
security for the users that connect to it. You
could be putting your paying customers at risk to
hackers by doing it yourself with the wrong wireless
access point equipment.
Imagine,
it's 20 years ago when there were no cell phones and a
convenience store owner installs free public pay-phones*
in the front of their store. Just imagine the
riffraff loitering and using these phones. Free
HotSpot service will create similar, yet high-tech,
issues at your location.
Hackers and
high-tech geeks go war-driving. That's right,
war-driving. It's such a popular idea that there
is a name for it. War-driving is when a hacker
uses free software, a portable computer and a cheap
high-gain antennae on the top of a car and drives around
looking for unsecured wireless networks that they can
gain access to. Once they find them, they tell
their friends, some even post the location on the
Internet.
We install
and manage a HotSpot system that adds value and security
for your business.
*We know, "free public pay-phones" is an oxymoron but
there is no such term in the English language that we
could use for such an idea. The idea of a business
installing something that costs a lot of money, that is
a value added service which could be used for profit,
yet is given away to anybody that wants it is just
absurd. Thus, we have all heard of "public
pay-phones" but not "public free-phones."
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